The sense of touch plays a subtle but powerful role in consumer …
Category Archives: marketing
Marketing in the Metaverse: Should Brands Enter Roblox, Fortnite or Zepeto in 2025?
The concept of marketing in virtual worlds is no longer science fiction. …
Zero-Click Searches in 2025: How to Win Customers When Google Doesn’t Send Traffic
In 2025, zero-click searches have transformed the landscape of digital visibility. With …
Marketing in Augmented Reality (AR): How Brands Use AR to Engage Customers
Augmented Reality (AR) has revolutionised how brands engage with customers, offering immersive …
Zero-Party Data in Marketing: How Brands Use Voluntarily Shared User Data
As privacy regulations tighten and consumers demand greater control over their data, …
How to Use Social Media for Engaging Casino Players
Social media has changed how companies communicate with their audiences—and online casinos …
How Marketers Are Adapting to Generative AI: ChatGPT, Midjourney and the Automation of Creativity
As generative AI tools become increasingly capable, marketing professionals across industries are …
SMM in an Era of Change: How to Adapt to New Conditions?
Social media marketing (SMM) is undergoing a major transformation, driven by shifting …
The Role of Personalization in Email Marketing for Conversion Increase
Email marketing has become one of the most effective methods of digital …
Using Podcasts as a Tool for Content Marketing
In the realm of modern digital marketing, podcasts have emerged as a …